Thursday, 31 March 2011
A brief history of title design
A Brief History of Title Design from Ian Albinson on Vimeo.
A summary of some great title scenes tied together with a great RJD2 song. I've never been good with design for the screen or animation but this animation pretty much sums up some of the best.
Sunday, 13 March 2011
Peep Board Trend
I made a snow scene peep board for the interim show. Today I found fashion peep boards which are really cool! I think they possibly show my board up, although its a completely different style.
6 Easy Steps
Source
Smart idea.
But before you hire an ad agency, or do it yourself, I’d like to arm you with some information that will make your job easier, and your ads more effective.
Keep it simple.
A cluttered ad screams “small-time.” Savvy advertisers know that people don’t remember a complicated message. If you give them more than one main point, or throw a bunch of graphics and copy into the mix, chances are pretty good they will either skip it, or quit before you get a chance to ask for the sale. Keep your message, your headline, and your visual clean, simple, and singular.
Exude brand personality.
All brands develop personality, whether you want them to or not. Which is why smart marketers make sure their brands reflect the personality they specifically craft. What is your brand personality? Your ads – and all your advertising and marketing materials – should always reflect your brand personality so that your target audience will have constant reinforcement of your well-crafted, deliberately thought out brand.
Cut through the clutter.
The average American is exposed to hundreds of commercial messages every day – some experts say as many as 3,000! So you want to do everything you can to make sure your ad is the one that gets noticed. Do this by having a great offer, keeping your ad simple with lots of white space, and having a memorable and creative concept that exudes your brand personality.
Keep it strategic.
There are basically two kinds of ads: 1) ads that have a specific offer, and 2) image-building ads. Both types of ads are important and should be used in conjunction with each other. While the first type of ad is designed to have fairly immediate benefits (such as sales or attendance to an event), the second type of ad is designed to give you long-term benefits by creating top-of-mind awareness so when your target has need of your service or product, you’re the first company they think of. My advice is to use both as part of your overall strategic marketing plan.
Look professional.
Very few things hurt your brand like an amateurish ad. People viewing the ad will perceive your company as being second-rate. So I strongly encourage you to think very carefully before doing the ad yourself, or letting the newspaper design it for you. Think seriously about hiring a professional to create an ad campaign for you with a look and feel that will last for at least a year. Consider having them develop four different ads that you can easily have resized for different publications and rotate throughout the year. Also, think about having a “template” ad developed that can work for special sales or invitations to events.
Give them a reason to buy.
Whether you’re creating an offer ad or an image ad, be sure you give your target a great reason to chose your company, product, or service over your competitors.
Now more than ever, advertising is a smart idea. Use these tips and you will create ad campaigns that cut costs…and the clutter.
Smart idea.
But before you hire an ad agency, or do it yourself, I’d like to arm you with some information that will make your job easier, and your ads more effective.
Keep it simple.
A cluttered ad screams “small-time.” Savvy advertisers know that people don’t remember a complicated message. If you give them more than one main point, or throw a bunch of graphics and copy into the mix, chances are pretty good they will either skip it, or quit before you get a chance to ask for the sale. Keep your message, your headline, and your visual clean, simple, and singular.
Exude brand personality.
All brands develop personality, whether you want them to or not. Which is why smart marketers make sure their brands reflect the personality they specifically craft. What is your brand personality? Your ads – and all your advertising and marketing materials – should always reflect your brand personality so that your target audience will have constant reinforcement of your well-crafted, deliberately thought out brand.
Cut through the clutter.
The average American is exposed to hundreds of commercial messages every day – some experts say as many as 3,000! So you want to do everything you can to make sure your ad is the one that gets noticed. Do this by having a great offer, keeping your ad simple with lots of white space, and having a memorable and creative concept that exudes your brand personality.
Keep it strategic.
There are basically two kinds of ads: 1) ads that have a specific offer, and 2) image-building ads. Both types of ads are important and should be used in conjunction with each other. While the first type of ad is designed to have fairly immediate benefits (such as sales or attendance to an event), the second type of ad is designed to give you long-term benefits by creating top-of-mind awareness so when your target has need of your service or product, you’re the first company they think of. My advice is to use both as part of your overall strategic marketing plan.
Look professional.
Very few things hurt your brand like an amateurish ad. People viewing the ad will perceive your company as being second-rate. So I strongly encourage you to think very carefully before doing the ad yourself, or letting the newspaper design it for you. Think seriously about hiring a professional to create an ad campaign for you with a look and feel that will last for at least a year. Consider having them develop four different ads that you can easily have resized for different publications and rotate throughout the year. Also, think about having a “template” ad developed that can work for special sales or invitations to events.
Give them a reason to buy.
Whether you’re creating an offer ad or an image ad, be sure you give your target a great reason to chose your company, product, or service over your competitors.
Now more than ever, advertising is a smart idea. Use these tips and you will create ad campaigns that cut costs…and the clutter.
After Eight Ad
Source
The After Eight advert that was on our screens a few months ago was based on a real man in Paris who throws a dinner party every Sunday for anyone to go along to. You book a place and go along for some food and mingling.
This would be a brilliant marketing campaign to get people eating new foods that they otherwise wouldnt be trying.
If I eventually make it to Paris I am very tempted to sign up for one of these dinners!
The After Eight advert that was on our screens a few months ago was based on a real man in Paris who throws a dinner party every Sunday for anyone to go along to. You book a place and go along for some food and mingling.
This would be a brilliant marketing campaign to get people eating new foods that they otherwise wouldnt be trying.
If I eventually make it to Paris I am very tempted to sign up for one of these dinners!
Hard Rain A-Gonna Fall - on campus
Source
Siobhan told me about a lecture happening at Aberdeen Uni.
Siobhan told me about a lecture happening at Aberdeen Uni.
The headlong collision between humans and nature will be brought to life in words, pictures and music as an international photographic exhibition and leading environmental speaker arrive on the University of Aberdeen campus this month.
Artist Mark Edwards, one of the few environmental communicators to have personally witnessed the global issues that are defining the 21st century, will speak at 6pm on Tuesday 22 March in the Regent Building Lecture Theatre on the King’s College Campus.
It sounds really interesting. I plan on going, maybe I could get few moment with the speaker to ask his opinion on climate change and snow.
Cadbury's Advertising
Source
This is a really interesting article about Fallon's approach to Cadbury's advertising - the famous gorilla that was seen all over our screens.
My favourite quote from the article is;
"Chocolate is about joy and pleasure. For years Cadbury has told us that it was generous, through the glass and a half strap line. We thought, don't tell us how generous you are; show us. Don't tell us about joy; show us joy."
This is a really interesting article about Fallon's approach to Cadbury's advertising - the famous gorilla that was seen all over our screens.
My favourite quote from the article is;
"Chocolate is about joy and pleasure. For years Cadbury has told us that it was generous, through the glass and a half strap line. We thought, don't tell us how generous you are; show us. Don't tell us about joy; show us joy."
Save our snow
Source
This article is pretty much exactly what I want my guide to be like. It is friendly and informative without hassling or intruding the snow boarders right of choice.
My guide will obviously be different to this - I plan to explain climate change in a 'climate change for dummies' type way and then relate it to snow sports.
This article is pretty much exactly what I want my guide to be like. It is friendly and informative without hassling or intruding the snow boarders right of choice.
My guide will obviously be different to this - I plan to explain climate change in a 'climate change for dummies' type way and then relate it to snow sports.
Street Art
Source
I recently watched Banksy's Exit Through The Gift Shop which has made me a bit curious about street art. The following day I came across this street art by a ten year old who had also been influenced by the film. The innocence and un-insulting nature of this 'street art' is lovely.
I recently watched Banksy's Exit Through The Gift Shop which has made me a bit curious about street art. The following day I came across this street art by a ten year old who had also been influenced by the film. The innocence and un-insulting nature of this 'street art' is lovely.
Yoh Nagao
Yoh Nagao has a common method of working but a very unique style. I love the combination of colours, patterns and textures.
Idea Paint
Source
Idea Paint is another solution for a reusable writing surface. The paint creates a white board surface which can be used just a like a traditional white board.
Idea Paint is another solution for a reusable writing surface. The paint creates a white board surface which can be used just a like a traditional white board.
Doodle Cloth
My tutor sent me the link for this doodle cloth. A cotton tablecloth that can be drawn on. Washing at 40 degrees will wash all scribbles out and you simply start again. Re-usable and fun.
This material would be useful for an idea I have for the D&AD The Partners brief where I need a reusable writing surface for use in hospitals.
Singapore Breast Cancer Foundation
Source
Singapore's much more light-hearted approach to raising breast cancer awareness to women. I think this is much more effective than the serious, hard hitting adverts we see here. The comical images attract attention but also highlight the issue.
Inspired by Iceland
Inspired by Iceland Video from Inspired By Iceland on Vimeo.
Visit Scotland has it so wrong when you see how Iceland does it! Make it fun!
Information is Beautiful
Source
A great source for beautiful information graphics. May come in useful when I have to consider what the easiest way to explain climate change is.
A great source for beautiful information graphics. May come in useful when I have to consider what the easiest way to explain climate change is.
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