Source
This is a really interesting article about Fallon's approach to Cadbury's advertising - the famous gorilla that was seen all over our screens.
My favourite quote from the article is;
"Chocolate is about joy and pleasure. For years Cadbury has told us that it was generous, through the glass and a half strap line. We thought, don't tell us how generous you are; show us. Don't tell us about joy; show us joy."
No comments:
Post a Comment