Andrew Holder - Mountain Town

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Came across Ander Holder's Mountain Town whilst looking for imagery to help with my piece for Celler Sessions Fundraising (22nd April - Cellar 35 - come along!!).

I think I actually love it; the colours, drawing style, combination of curve and straight, the proportions. Definitely something to inspire work.

Resources to remember

A useful link that I have posted more for myself as much anyone else. Must remember!

Sustainability

K2 Eco Pop

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K2 have developed a womens board that aimes to be environmentally friendly by being lighter and uses minimal materials. However, being lighter can impact the performance hugely so this board will only appeal to a small part of the market. Also, is it as sturdy as normal boards. I recently read and agreed with Jeremy Jones in Cooler Mag -

'An eco product that falls apart is worse than a well-built product that will last for much longer but is more toxic.'

It would be great to have a test shot of this board.

The environment is definitely becoming more of a priority to snow sports.

Foldy Books

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I am thinking of including some folding pages in my snow sports book. These are some examples of books that have used folding out pages or intricate cutting.

By using a fold out pages I could design an infographic that becomes more of a 3D object - more interesting for the reader than a data heavy page.

Unbranded logos

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When you see logos in a large format like this, without their branding, you appreciate more the design of the logo. It is taken out of its everyday context and becomes almost unrecognizable. 

When I read the headline - 'Which logo is more recognizable without its name -- Mastercard's or Coca-Cola's?' -  I thought to myself 'Cola doesnt have a logo, the text is the logo', but of course it does. As soon as saw the white through red swoosh I immediately knew it was cola. And, it was much more recognisable than Mastercard.

Sarah Lee (no cakes) surf photography

Im preparing myself for moving to Newquay in August and cant help but caught up in the surf art scene. These photos are beautiful, I cant wait to get back in the water!!