When you see logos in a large format like this, without their branding, you appreciate more the design of the logo. It is taken out of its everyday context and becomes almost unrecognizable.
When I read the headline - 'Which logo is more recognizable without its name -- Mastercard's or Coca-Cola's?' - I thought to myself 'Cola doesnt have a logo, the text is the logo', but of course it does. As soon as saw the white through red swoosh I immediately knew it was cola. And, it was much more recognisable than Mastercard.
No comments:
Post a Comment