When a designer comes up with a new style or method of producing something its like designing the wheel. A new trend, or fad that will take over the pages of bloggers everywhere. This may have been done before but it is new to me and I like it. Not only have they illustrated a book but they have illustrated food, considering how each ingredient takes shape on the page. Details like this pull an idea together to make it a design.
The Ikea Kings - http://demo.fb.se/
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