Their project - We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.
I certainly didnt know that eco was on Pepsi's radar, and this project doesn't stop there. It is also supporting arts, health, education, ... I think the idea is that you submit an idea to a category and people vote on it, the idea with the most votes get funding.
Maybe Pepsi is feeling their heavy conscious for all those cans being thrown away, atleast they are doing something but it would be good to see them invest as much money in find an alternative drinks packaging, maybe something reusable or more bio-degradable. In a group sess yesterday it was mentioned that Germany have stations where the public can take empty bottles. The machine recognizes what kind of bottle it is, and then sends it back to the company to be re-used. Clever.
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