A2591 - Minimal Design

A2591 is a design consultancy who give themselves the definition of "A dose of minimalism and efforts for changing the perception."

On their blog they have a piece about minimalist branding showing how each brand could redesign for minimal feeling. The concept and design is simple on each product and shows the stages of simplifying.

I agree that some of the branding looks better when it is more minimal but if they were all to design this way the shelves would look quite boring and the designs wouldn't be selling themselves as they try to now. No product would jump out from the shelf asking to be bought. Also, products such as Mr Muscle above have a history and a style suited to them. Sometimes the design is more humorous than inspiring but many who buy the product remember and relate to the adverts.

However, products such as Lindt seen above could benefit from the minimalist design. The chocolate with the cleanest design above looks like a much more luxurious product.

This piece in the A2591 is an interesting example of the effects of branding and minimalist design.