"It is clear that many of us who snowboard, skateboard, and surf are changing the face of environmentalism. Today, all types, even the hardest kid you know, can be conscious of the planet at their core. But you don’t have to broadcast it to live it; it’s not about identity, rather it’s about choice and personal values. We see this as a critical change if saving the environment is to remain important to future generations."
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I especially like the comment about not broadcasting it. It is a personal choice, the outcome of my project will be available to those who want it. Not to try and convert people, its not a religion but just a lifestyle choice and a want to change effects.
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