Eco Soap

Source

One of the reasons the brief for the Body Shop is so difficult is because it is very hard to be innovative, original, think outside of the box when practicality and affordability is key. Also, The Body Shop has done many different things with their packaging - branding, and rebranding and refillable packaging. They have a lot of core values that need to be mirrored in the design, all these points make the brief challenging.

I have been researching to help fuel my design process but all that I have found has been done and done again. It was very refreshing when I came across eco-soap. They have a packaging that targets the sustainable brief with a new direction. An original design. Hopefully this will spark some creativity.